Hello! I am a recent graduate from New York University with a concentration in visual media and communication. Visual media, especially marketing campaigns, contemporary/modern art, and fashion, motivates me to think about the world creatively.

Although these disciplines are considered arbitrary, when they are done with right research and insights, they can bring out intentional impacts.

I had the opportunity to work with both in-house and agency organizations, where I produced effective and purposeful brand strategy, media contents, and marketing campaigns. And they are heavily dependent on their visuals!

No matter what projects I take on, research always comes first. I often look into relevant visual artifacts and pop culture moments to understand how they resonate with my target audience. These insights will also help me determine what types of strategy is necessary.